The original design of the flooring company's webpage exhibits several design shortcomings that can be addressed in the redesign process. The color palette lacks cohesion, featuring disparate tones that may not resonate with the brand's identity. Additionally, the overall layout lacks a clear hierarchy, making it challenging for users to navigate and find essential information effortlessly. In terms of visual appeal, the original design may lack modern and engaging elements, potentially making it less appealing to users. By refining the color scheme and enhancing the layout for better navigation, the revamped webpage can offer a more cohesive and visually appealing experience for visitors.
Upon receiving the challenge to enhance and redesign a website, the first step involved a thorough assessment of the existing site. This examination aimed to identify its strengths, weaknesses, and areas in need of improvement. Clearly defined goals were established, focusing on improving user experience, modernizing visual aesthetics, and enhancing overall readability.
The design process commenced with the creation of wireframes using Figma. These wireframes focused on structuring the layout of the webpage, providing a skeletal framework for the subsequent design phases. Key pages were carefully outlined, emphasizing content organization, navigation flow, and the strategic placement of elements to optimize user engagement.
With a solid wireframe foundation in place, the focus shifted to the visual design phase. Modern and visually appealing aesthetics were applied, incorporating elements such as color schemes, typography, and imagery. The emphasis remained on maintaining a clean and intuitive design to enhance both the visual appeal and readability of the webpage.